The importance of COVID-19 signage

Tourism HR
  • Communications
  • Plan

As tourism businesses across Canada slowly reopen after multiple waves of the COVID-19 epidemic, effective communication with customers about how to stay safe while the virus is still among us is vital. Effective signage is a key part of this, and is critical both to allow for the safe opening of tourism across Canada, and to start to build back resident and tourist trust within our tourism communities. 

Signage (supported by digital messaging – for instance, in emails or SMS messages after booking) will help your customers to remember the need to adhere to the practices that will keep us all safe – maintaining social distancing, regular use of hand sanitizer, frequent washing of hands, use of face coverings, and acknowledgement of vaccination policies. 

A number of organizations have made posters and signs freely available for download. 

Federation of Small Businesses

PATA (Pacific Asia Travel Association)